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Privacy Policy

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Privacy Policy

Effective Date: August 12, 2025
Last Updated: August 12, 2025

1. About This Policy
Alankara Vasana ("we," "us," "our," or "Company") operates the website www.alankaravasana.com. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or purchase our electronic products including AirPods, headphones, smartwatches, body massagers, mobile cases, mobile camera cases, mobile screen protectors, chargers & cables, speakers, and car accessories.

2. Information We Collect
2.1 Personal Information You Provide
  • Account Information: Name, email address, phone number, date of birth (optional)
  • Billing Information: Billing address, payment method details
  • Shipping Information: Delivery address, contact person details
  • Communication Records: Customer service inquiries, live chat conversations, feedback, reviews
  • Marketing Preferences: Newsletter subscriptions, promotional communications consent

2.2 Payment Information
  • Transaction Data: Order details, purchase amount, payment method
  • Payment Processing: Credit/debit card information, UPI details, net banking information (processed securely through Razorpay)
  • Billing Records: Invoice details, payment history, refund records

2.3 Automatically Collected Information
  • Device Information: IP address, browser type, operating system, device model, screen resolution
  • Usage Analytics: Pages visited, time spent, click patterns, search queries, product views
  • Technical Data: Cookies, web beacons, pixel tags, session recordings
  • Location Information: General geographic location based on IP address

2.4 Third-Party Information
  • Social Media: Information from social platforms when you interact with our content
  • Review Platforms: Public reviews and ratings you post
  • Analytics Services: Data from Google Analytics, Facebook Pixel, and similar tools

3. How We Use Your Information
3.1 Order Management
  • Process and fulfill orders
  • Arrange shipping and delivery (1-3 days standard delivery)
  • Send order confirmations, shipping updates, and delivery notifications
  • Handle returns, refunds, and exchanges within our 7-14 day policy
3.2 Customer Service
  • Provide technical support and customer assistance
  • Respond to inquiries via live chat, email, or phone
  • Resolve disputes and handle complaints
  • Improve our products and services based on feedback

3.3 Marketing and Communications
  • Send promotional emails and newsletters (with your consent)
  • Personalize product recommendations
  • Display targeted advertisements
  • Conduct market research and surveys

3.4 Website Optimization
  • Analyze website performance and user behavior
  • Improve site functionality and user experience
  • A/B testing for better conversion rates
  • Security monitoring and fraud prevention

4. Legal Basis for Processing (Indian Users)
  • Under Indian data protection laws, we process your information based on:
  • Consent: For marketing communications and optional features
  • Contract Performance: For order fulfillment and customer service
  • Legitimate Interest: For analytics, security, and business operations
  • Legal Compliance: For tax records, fraud prevention, and regulatory requirements

5. Information Sharing and Disclosure
5.1 Service Providers
  • Payment Gateway: Razorpay for secure payment processing
  • Shipping Partners: Courier and logistics companies for delivery
  • Technology Providers: Analytics services, email marketing platforms, chatbot services
  • Customer Support: Third-party customer service tools and platforms

5.2 Business Partners
  • Product Suppliers: For warranty claims and product support
  • Marketing Partners: For joint promotional activities (with your consent)

5.3 Legal Requirements
  • Government Authorities: When required by Indian law or court orders
  • Law Enforcement: For fraud prevention and legal investigations
  • Regulatory Bodies: For compliance with GST, consumer protection laws

5.4 Business Transfers
In case of merger, acquisition, or sale of business assets, your information may be transferred to the new entity with appropriate safeguards.

Important: We do NOT sell your personal information to third parties for their marketing purposes.

6. Data Security Measures
6.1 Technical Safeguards
  • SSL Encryption: 256-bit SSL certificates for all data transmission
  • Secure Servers: Data stored on secure, access-controlled servers
  • Payment Security: PCI DSS compliant payment processing through Razorpay
  • Regular Security Audits: Quarterly security assessments and vulnerability testing

6.2 Administrative Safeguards
  • Access Controls: Limited employee access on need-to-know basis
  • Employee Training: Regular data protection and security training
  • Incident Response: Established procedures for security breaches
  • Data Backup: Regular encrypted backups with secure recovery processes

7. Your Rights and Choices
7.1 Access and Correction
  • View and update your account information
  • Request copies of your personal data
  • Correct inaccurate information
  • Download your data in portable format

7.2 Communication Preferences
  • Unsubscribe from marketing emails
  • Opt-out of promotional SMS messages
  • Manage cookie preferences
  • Control targeted advertising

7.3 Account Management
  • Delete your account and associated data
  • Request data portability
  • Restrict processing of your information
  • Withdraw consent for optional features

7.4 How to Exercise Your Rights
Contact us at privacy@alankaravasana.com with your request. We will respond within 30 days and may require identity verification.

8. Cookies and Tracking Technologies
8.1 Types of Cookies We Use
  • Essential Cookies: Website functionality, shopping cart, login sessions
  • Analytics Cookies: Google Analytics for website performance monitoring
  • Marketing Cookies: Facebook Pixel for advertising and remarketing
  • Preference Cookies: Language settings, customization options

8.2 Cookie Management
You can control cookies through your browser settings. Disabling certain cookies may affect website functionality.

9. Third-Party Services and Links
9.1 Integrated Services
  • Razorpay: Payment processing (see Razorpay Privacy Policy)
  • Google Analytics: Website analytics (see Google Privacy Policy)
  • Social Media Platforms: For social sharing and login options
  • Customer Support Tools: Live chat and helpdesk services

9.2 External Links
Our website may contain links to third-party websites. We are not responsible for their privacy practices.

10. Data Retention
10.1 Retention Periods
  • Account Data: Until account deletion or 3 years of inactivity
  • Transaction Records: 7 years for tax and legal compliance
  • Marketing Data: Until you opt-out or 2 years of inactivity
  • Analytics Data: Anonymized after 26 months (Google Analytics default)

10.2 Deletion Procedures
When retention periods expire, we securely delete or anonymize your information using industry-standard methods.

11. International Data Transfers
While we primarily serve Indian customers, some service providers may process data outside India. We ensure appropriate safeguards through:

  • Standard contractual clauses
  • Adequacy decisions
  • Certification schemes
  • Binding corporate rules

12. Children's Privacy
Our services are not intended for individuals under 18 years. We do not knowingly collect information from minors without parental consent. If you become aware that a child has provided personal information, please contact us immediately.

13. Changes to This Privacy Policy
We may update this policy to reflect changes in our practices or legal requirements. Significant changes will be communicated via:

  • Email notification to registered users
  • Prominent website notice
  • Updated "Last Modified" date

14. Contact Information
Customer Service: support@alankaravasana.com

Term & Conditions

 Effective Date: August 12, 2025
Last Updated: August 12, 2025

1. Agreement to Terms
By accessing and using www.alankaravasana.com ("Website"), you agree to these Terms and Conditions ("Terms"). If you disagree with any part of these terms, you may not access the Website or purchase our products.

2. About Alankara Vasana
Alankara Vasana is an Indian ecommerce business specializing in electronic products including AirPods, headphones, smartwatches, body massagers, mobile cases, mobile camera cases, mobile screen protectors, chargers & cables, speakers, and car accessories for Indian customers.

3. Definitions
"We," "Us," "Our": Alankara Vasana, "You," "User," "Customer": Individual accessing or using our services, "Products": Electronic items sold through our website, "Services": Website functionality, customer support, delivery services, "Account": Your registered user profile (optional)

4. Eligibility and Account Registration
4.1 Eligibility
  • You must be at least 18 years old to make purchases
  • You must provide accurate and complete information
  • You must have the legal capacity to enter into contracts
4.2 Account Registration (Optional)
  • Account creation is optional but recommended for better experience
  • You are responsible for maintaining account security
  • One account per person
  • We reserve the right to suspend or terminate accounts for violations

5. Product Information and Availability
5.1 Product Descriptions
  • We strive for accurate product descriptions and images
  • Colors may vary due to monitor settings
  • Specifications are based on manufacturer information
  • We reserve the right to correct errors

5.2 Product Availability
  • All products are subject to availability
  • We reserve the right to discontinue products
  • Pre-order items will be clearly marked
  • Stock levels are updated regularly but not guaranteed

5.3 Pricing
  • All prices are in Indian Rupees (INR) and include applicable taxes
  • Prices may change without notice
  • Special offers and discounts are time-limited
  • We reserve the right to cancel orders with pricing errors

6. Ordering and Payment
6.1 Order Process
  • Browse and select products
  • Add items to shopping cart
  • Proceed to checkout
  • Provide shipping and billing information
  • Select payment method
  • Review and confirm order
  • Receive order confirmation

6.2 Payment Methods
We accept all major payment methods through Razorpay:
Credit and Debit Cards (Visa, MasterCard, RuPay, American Express), Net Banking, UPI (Google Pay, PhonePe, Paytm, etc.), Digital Wallets, EMI options (where available)

6.3 Payment Security
  • All payments processed through secure Razorpay gateway
  • We do not store complete card information
  • PCI DSS compliant payment processing
  • SSL encryption for all transactions

6.4 Order Confirmation
  • Orders are confirmed only after successful payment
  • You will receive confirmation via email and SMS
  • We reserve the right to cancel orders for any reason
  • Payment authorization does not guarantee product availability

7. Shipping and Delivery
7.1 Shipping Coverage
  • We currently ship only within India
  • Delivery to all major cities and towns
  • Remote area delivery may require additional time
  • Pin code verification available at checkout

7.2 Delivery Timeframes
  • Standard Delivery: 1-3 business days
  • Express Delivery: Same day or next day (select cities)
  • Remote Areas: 3-7 business days
  • Delivery times are estimates, not guarantees

7.3 Shipping Partners
We work with multiple courier and logistics partners:
India Post, Blue Dart, DTDC, Ekart, Delhivery, Local courier services

7.4 Delivery Terms
  • Signature required for all deliveries
  • Delivery to provided address only
  • Recipient must verify identity
  • Undelivered packages returned to seller after 3 attempts
  • Additional charges may apply for failed delivery attempts

8. Returns, Refunds, and Exchanges
8.1 Return Policy
Return Window: 7-14 days from delivery date for wrong product delivery or non-delivery

8.2 Eligible Returns
  • Wrong Product Delivered: Different item than ordered
  • Non-Delivery: Package not received within expected timeframe
  • Defective Products: Manufacturing defects (covered under warranty)
  • Damaged Products: Damage during shipping

8.3 Non-Returnable Items
  • Products damaged due to misuse
  • Items without original packaging
  • Personalized or customized products
  • Software or digital products (once activated)
8.4 Return Process
  • Contact customer service within return window
  • Provide order number and reason for return
  • Receive return authorization and shipping label
  • Pack item securely with all accessories
  • Ship using provided label
  • Receive confirmation and refund processing

8.5 Refund Policy
  • Processing Time: 5-7 business days after return received
  • Refund Method: Original payment method
  • Shipping Charges: Non-refundable unless wrong item sent
  • Return Shipping: Customer responsibility unless our error

8.6 Exchanges
Subject to product availability
Price difference must be paid for upgraded items
Exchange processing time: 7-10 business days

9. Warranties and Disclaimers
9.1 Product Warranties
  • Manufacturer Warranty: As provided by product manufacturer
  • Service Warranty: We facilitate warranty claims
  • Extended Warranty: Available for purchase on select products
  • Warranty Terms: Vary by product and manufacturer

9.2 Disclaimer of Warranties
  • Products sold "as is" beyond manufacturer warranty
  • We disclaim implied warranties of merchantability
  • No guarantee of uninterrupted website operation
  • Information accuracy not guaranteed

9.3 Limitation of Liability
Our liability limited to product purchase price
No liability for indirect, consequential, or punitive damages
Force majeure events beyond our control excluded
User responsible for product compatibility verification

10. User Conduct and Prohibited Uses
10.1 Acceptable Use
  • Use website for lawful purposes only
  • Provide accurate information
  • Respect intellectual property rights
  • Maintain account security
10.2 Prohibited Activities
Fraudulent Transactions: Using false payment information
Account Sharing: Sharing login credentials
System Interference: Hacking, viruses, or malicious code
Content Scraping: Automated data extraction
Spam or Abuse: Harassment or inappropriate communication
Resale for Commercial Purposes: Without authorization

10.3 Consequences of Violations
  • Account suspension or termination
  • Order cancellation
  • Legal action where appropriate
  • Forfeiture of pending refunds

11. Intellectual Property Rights
11.1 Our Property
Website design, content, and functionality
Alankara Vasana trademark and logos
Product descriptions and images (where created by us)
Software and technical processes

11.2 Third-Party Property
Product trademarks belong to respective manufacturers
Third-party content used with permission
User-generated content (reviews) retain user ownership

11.3 User License
Limited, non-exclusive license to use website
No right to copy, distribute, or modify content
License terminates upon account closure or violation

12. User-Generated Content
12.1 Reviews and Ratings
  • Honest reviews encouraged
  • No compensation for positive reviews
  • Reviews must relate to purchased products
  • We reserve right to moderate content

12.2 Content Standards
  • No offensive, defamatory, or inappropriate content
  • No personal information disclosure
  • No promotional content or spam
  • Factual accuracy encouraged

12.3 Content Rights
You retain ownership of your reviews
You grant us license to display and use content
We may edit content for clarity or compliance
We reserve right to remove inappropriate content

13. Privacy and Data Protection
Your privacy is important to us. Please review our Privacy Policy, which governs the collection, use, and disclosure of your personal information. By using our services, you consent to our Privacy Policy.

14. Third-Party Services
14.1 Payment Processing
Razorpay payment gateway services
Subject to Razorpay terms and conditions
We are not liable for payment processor issues

14.2 Shipping Partners
Third-party courier and logistics services
We facilitate but do not control delivery
Shipping partner terms may apply

14.3 External Links
Our website may contain third-party links
We are not responsible for external websites
Third-party terms and privacy policies apply

15. Dispute Resolution
15.1 Governing Law
These Terms are governed by the laws of India and subject to the jurisdiction of Indian courts.

15.2 Dispute Resolution Process
Customer Service: Contact us first for resolution
Escalation: Escalate to management if needed
Mediation: Attempt mediation before legal action
Jurisdiction: Indian courts have exclusive jurisdiction

15.3 Consumer Rights
Nothing in these Terms affects your statutory rights as an Indian consumer under the Consumer Protection Act, 2019.

16. Force Majeure
We are not liable for delays or failures due to circumstances beyond our control, including:
Natural disasters, Government actions, Pandemic or health emergencies, Transportation strikes, Technical failures, Supplier issues

17. Severability
If any provision of these Terms is found unenforceable, the remaining provisions remain in full effect. Unenforceable provisions will be modified to the minimum extent necessary.

18. Amendment and Updates
18.1 Right to Modify
We reserve the right to update these Terms at any time. Changes will be effective upon posting to the website.

18.2 Notification of Changes
Significant changes communicated via email
Continued use constitutes acceptance
Users encouraged to review Terms regularly

19. Termination
19.1 Termination by You
You may stop using our services at any time
Account deletion available upon request
Outstanding obligations remain in effect

19.2 Termination by Us
We may terminate or suspend access for:
Violation of Terms, Fraudulent activity, Abusive behavior, Non-payment of fees

20. Contact Information

Customer Service: support@alankaravasana.com
Business Inquiries: info@alankaravasana.com

Business Hours: Monday-Saturday, 9:00 AM - 7:00 PM IST